WayCool Foods join hands with IIT-Hyderabad to develop packaging solution to reduce food wastage

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WayCool Foods has signed a 3-year MoU with IIT Hyderabad (IIT-H) to develop antimicrobial food packaging material by using biopolymers. The MoU was signed and exchanged between Karthik Jayaraman, chief executive officer, WayCool Foods, and SumohanaChannappayya, Dean (R&D), IIT-H in Hyderabad.

The aim is to develop economically feasible and biodegradable packaging that will retain the freshness of fruits and vegetables longer, leading to a reduction in food wastage across the supply chain by up to 20%. This packing fabric will enhance the shelf life of mainstream fruits and vegetables such as okra, capsicum, Indian gooseberry, and guava, besides as exotic produce such as strawberry and broccoli. WayCool will invest close to Rs 20 lakh over a period of 3 years of this association.

On the occasion of the MoU signing, Vignesh Kumar Manogaran, executive vice president, WayCool Foods, said, "From inception, WayCool Foods has been actively working towards reducing food wastage on multiple fronts. The association with IIT Hyderabad to co-develop a sustainable alternate packaging solution further supplements our in-house R&D and innovation efforts. The collaboration will assist us work closely with the bright minds of India'due south premier institutions and strengthen manufacture-academia linkage."

WayCool distributes its wide range of fresh produce and staples in brands such equally Shuddha, Dhaanyaa, KitchenJi, Fifty'exotique, Madhuram, and Freshey's, to most xx,000 retail outlets, every bit well as institutional clients. The innovative packaging, when adult, is intended to be starkly different from conventional packaging and will help consumers enjoy fresh produce longer.

In the drive towards creating a social impact, WayCool has a farmer date program, Outgrow, that engages with farmers through the entire cultivation wheel, from planning to inputs to harvesting. In the process, WayCool helps to essentially increase farmer profitability, reduce take chances, and guarantees 270 days of steady income to farmers past leveraging a host of emerging technologies to measure soil health, ensure quality of inputs, capture agricultural practices, and measure output quality.

During the MoU signing, Dr.Mudrika Khandelwal, The Cellulose Group (Caput), IIT Hyderabad, said, "Biopolymer is an environment friendly food packaging cloth. Nosotros are happy to collaborate with WayCool Foods to develop this unique solution to raise product shelf-life while also reducing the overall carbon footprint related to food packaging. It is of import to devise ways to create uncompromised innovations that meet our sustainability goals while providing customer-focused solutions."

WayCool Foods, founded in July 2015 by Karthik Jayaraman and Sanjay Dasari, is said to be India'southward largest agri supply chain startup. Focusing on food development and distribution, the Company leverages innovative engineering to scale and operate a complex supply chain. WayCool operates a total-stack, broadline product range beyond multiple channels and categories such as fresh produce, staples, and dairy, serving over 18,000 clients in the full general trade, modern trade, and food services space.

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Source: https://packagingsouthasia.com/events/waycool-foods-join-hands/

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